Multicultural Entrepreneurial Institute, Inc. (MEI)
March 2022 - December 2024
As the Marketing Director at the Multicultural Entrepreneurial Institute, Inc. (MEI), the artist was responsible for overseeing both internal office marketing and external marketing projects for clients. In this role, she provided marketing support to small business owners in the community, offering services such as logo creation, branding, marketing materials, website development, and marketing consultations.
Internal office duties: The artist also assisted in office activities such as support during the taxation season, social media and website maintenance, composed bi-weekly newsletter campaigns, and coordinated entrepreneurial training and programs of the institute.
Websites
Marketing & Advertising
Logo Designs
Other Marketing Projects
Lanyard with PVC cards for employee identification in Shine & Clean LLC work sites.
Redesigned the restaurant’s dual-face lightbox sign for the exterior, maintaining the original design while refreshing it due to the sun fading over time.
Designed the exterior sign for the Multicultural Entrepreneurial Institute, Inc. Capturing the company services and call to action – displayed on Forest Home Ave, for ongoing traffic.
Internal Marketing
Developed internal marketing materials for MEI, promoting its entrepreneurial training, programs, and office events/seminars while ensuring brand consistency.
Promos for classes, and seminars
Designed the Hispanic Heritage Month – Resiliency Project campaign for the three organizations (MEI, Latino Entrepreneurial Institute, and the Latino Chamber of Commerce of SE WI). To highlight their clients and members on their social media platforms.
Each post would consist of the business owner’s name, business name, and the date when they established their business, including their headshot and their story of resiliency.
